The shrine, or rather shrines, at Udo Jingu are inside a cave in the cliff overlooking the sea. The main kami is named Ugayafukieazu, though there are variations on the name and its spellings. In the mythology, he was the father of Jimmu, the first emperor.
In the legend his mother, Toyotamahime constructed a birth hut here made out of cormorant feathers. and told her husband Hoori, sometimes known as Hohodemi or Yamasachihiko, not to look while she was giving birth as she would revert to her non-human form as the daughter of Ryujin, the undersea Dragon King.
He peeked and then freaked out at her appearance and she was so ashamed that she left the child and ran away. For some reason the shrine is considered lucky for newly-weds.
Deeper in the cave , behind the main shrine, are numerous smaller shrines that enshrine Yamasachihiko, Toyotamahime, Ninigi, Amaterasu, Jimmu, etc.
In the cave roof are rocks shaped like breasts. It is said that as a baby Jimmu suckled from them. The shrine sells a kind of candy made from the water that drips down the rocks.